Brand and Product Graphic Designer
Melvyn Goodinson
Brand and graphic designer with more than ten years across in-house, agency and studio teams. I create visual identities, campaign creative, CRM emails, and web and UI design, and I apply brand systems with care across digital, social and print. I like owning work from first sketch to final delivery, working closely with marketing, content and development partners.
12+
years across in-house, agency and studio teams
1:1
direct access to me. No juniors, no handovers
2021
100%
human-led design. No AI-generated creative
Skills
Visual identity and brand development
Brand guidelines and design systems
Typography, visual hierarchy and layout
Campaign, social media and CRM email design
UI, UX and website design
Print and promotional design
Campaign animation and motion graphics
Education
2013 to 2014
MA Graphic Design and Branding
Nottingham Trent University
2008 to 2011
BA (Hons) Graphic Design & Branding
Sheffield Hallam University
2025
Google UX Design Certificate
Google & Coursera
Experience
Gigaflux, Founder and Designer
Brand and design studio
2021 to present
I run a brand, graphic design and web studio for start-ups and established brands, leading each project from brief and concept through to final assets, alongside a core team of brand, development and hosting partners.
Create visual identities for start-ups and growing businesses, covering everything from logos and typography to launch assets that bring the brand to life.
Design across web, social media, email, presentations and print for sport, nutrition and wellbeing clients, including Science in Sport, PhD Nutrition and Valour Physio.
Design and build websites using Figma and Framer, focusing on clear layouts, user experience and consistent component structures.
Develop productised branding and campaign services, including brand playbooks and creative asset suites that hold consistency across multiple channels.
Deliver brand identity and design projects for international clients, including businesses in Australia, collaborating remotely across time zones.
Manage multiple projects at once, from creative direction and presenting concepts to working directly with founders and marketing teams to implement feedback.
Serve as a judge for the Be Inspired Business Awards, supporting and recognising business excellence.
3FOR, Senior Graphic Designer
Brand and design Agency
2017 to 2020
Led campaign design for global and boutique travel brands across digital, social, email and print.
Kept campaign creative consistent and on brand across every channel and format.
Oversaw junior designers and marketers, giving creative direction, reviewing work and supporting the agency directors.
Managed client relationships, project timelines and the delivery of assets to spec.
Created social content, email assets and corporate presentations.
Ello Group, Graphic Designer
In-house marketing team
2015 to 2017
Designed multichannel marketing for Tastecard and its sister brands across email, social and print.
Designed UX and UI for digital campaigns and member portals within established brand guidelines.
Produced animations for campaign rollouts.
Worked with design and marketing leads in a fast-paced team, iterating quickly on feedback.