When I joined 3FOR, it had been a while since I’d worked in an agency environment beyond early work experience—so the shift from in-house to agency life had to happen quickly. I adapted fast and stepped into a senior designer role, working closely with the Creative Director. I also helped train and support a junior designer, giving them the tools to take on day-to-day design tasks so I could focus on client work—primarily in the travel sector. The projects were varied and fast-paced, spanning everything from digital campaigns (CRM, PPC, and Meta advertising) to print design, including brochures, large-format exhibition stands, and marketing packs for distribution to travel operators and internal marketing teams. I had the opportunity to collaborate with a wide range of travel brands—from household names like TUI, Travel Counsellors, Celebrity Cruises, Norwegian Cruise Line, Silversea, Hurtigruten, and Ambassador Cruise Line to consortia and groups such as Advantage Travel Group, Freedom Travel Group (formerly part of Thomas Cook), and many smaller independent agents including Althams Travel, Spear Travels, and Carrick Travel. It was a role that demanded creative flexibility, a deep understanding of campaign objectives, and the ability to switch between big-brand work and hands-on support for smaller travel agencies—all of which strengthened my ability to design with both impact and strategy in mind.