Design & Marketing Support
PhD Nutrition is a sports nutrition brand focused on developing science-backed products to help people with their fitness and wellness goals. They offer a range of protein powders, bars, supplements, and other products designed to support strength building, fat loss, and overall well-being.
Overview
2021 - Present,
Phd Nutrition
PhD Nutrition needed a strategic partner to streamline their marketing efforts, maintain brand consistency, and bring efficiency to their creative workflows.
PhD Nutrition needed a strategic partner to streamline their marketing efforts, maintain brand consistency, and bring efficiency to their creative workflows. At Gigaflux, we stepped in to provide seamless marketing support, helping their team stay ahead of demand while enhancing their brand presence.We implemented a structured design process, introduced a 7-day request system, and ensured that every project aligned with PhD Nutrition’s identity and business goals.
Process
Social Media Strategy: Built a content calendar featuring a mix of stunning destination photos, travel tips, user stories, and Q&A sessions. Created weekly series like “Travel Tuesday” and “Wanderlust Wednesday” to increase engagement.
Blog and Content Development: Published regular blog posts optimized for popular travel search queries. Topics included “Top Budget-Friendly Destinations” and “Ultimate Packing Guides” to attract organic search traffic and provide valuable content to readers.
Influencer Outreach and Campaigns: Selected influencers in various travel niches (adventure, luxury, family travel) to promote Travelista’s guides and itineraries. Influencers shared exclusive Travelista itineraries and travel tips with their audiences, encouraging followers to visit Travelista’s website for more details.
"Melvyn has been a great support over the last three years. From taking on ownership of the digital design output for Science in Sport, and PhD nutrition, while we were recruiting for new team members to acting as a consulting for site rebuilds. In this time, Melvyn has been responsible for the daily delivery of design assets to support across key channels such as .com, CRM and social media. Melvyn also stepped up to create the look and feel for campaigns, including SiS Champions Week 2021 and supported on the bespoke webpage build that was the most advanced UX experience the brand had delivered to date on the .com site. If we went to Melvyn with a business challenge, he’d always come back to us with not only a solution, but also push our creativity, and be brave in our ambition and execution."
Kimberley Bull
Phd Brand Manager
Outcome
200% Increase in Website Traffic: The content strategy successfully drove traffic from social media and search engines, helping Travelista reach a larger audience.
50% Boost in Social Media Engagement: Creative campaigns and influencer collaborations led to a significant rise in social media followers and engagement.
Enhanced Brand Recognition: Travelista positioned itself as a leading resource for travel advice and adventure planning, attracting partnerships with other travel brands.
