I refreshed Bunker’s brand identity, redesigned their website for clarity and conversion, and implemented data-driven systems to reignite sales and customer engagement.
Overview
2025,
Bunker
Bunker is a long-established custom-fit golfwear brand that has been operating for over 20 years. Known for their high-quality, made-to-order apparel, Bunker caters primarily to golfers aged 30–45, with a loyal base of long-term VIP customers in older demographics.
The brand offers an impressive 24 sizes across three lengths and two styles, ensuring every golfer can find the perfect fit. Their on-demand production model delivers garments within 10 working days, reducing waste and eliminating overproduction while maintaining a premium, sustainable approach to golfwear.
However, after shifting to a dropshipping model, sales began to decline. The extended delivery time impacted customer trust, and the website had become cluttered, dated, and difficult to navigate. The brand identity no longer reflected the quality or ethos of the product, and both CRM and social strategies had lost clear direction. The owners felt disconnected from the brand and were unsure how to regain momentum.
Process
Gigaflux was brought in to redefine the brand’s digital presence and re-establish alignment across all touchpoints.
We began by refreshing the brand identity — modernising its look and feel while keeping the established credibility of a long-standing company. The website was then rebuilt from the ground up, applying UX principles to create a smoother, more engaging user experience:
Implemented the three-click rule to simplify product discovery and reduce friction across the user journey
Developed a clearer site structure to support both B2C (custom-fit customers) and B2B (corporate team wear and event apparel) audiences
Integrated a scalable Shopify system designed for long-term growth and flexibility
Created a consistent visual and social identity, focusing on strong photography and clear brand storytelling
Reintroduced CRM automation and email campaigns to improve retention and re-engagement
This foundation gave the brand renewed clarity — restoring direction, passion, and confidence for future expansions (including the upcoming padel wear range).
Outcome
The results have been transformational across every key performance metric:
Website Traffic: From 1,000 to 4,500 monthly visitors
Active Users: Up 16%, with sessions increasing by 19.6%
Event Count: Up 40.5%, showing stronger engagement
Email Campaign ROI:
CRM Campaigns achieved better Open Rates, and Spam Complaints were down
Abandoned Cart Flow achieved +121.84%
Bounce Rate: Reduced to under 30%
Performance Scores:
LCP 1.8–2.2s (Good)
INP 170–220ms (Good–Needs Improvement)
CLS 0.034–0.039 (Good)
Bunker now operates with a clean, cohesive brand presence across web, CRM, and social. Visitors can find products quickly, stay engaged longer, and complete purchases more confidently. The updated visuals and structure have reignited the owners’ passion for the brand — setting a strong foundation for growth and new market expansion.
